Six Fried Rice

I know what you're thinking, it's not a Thai restaurant. Seriously it's not. Stop it, they make web applications!

Six fried Rice is a web development company based out of Phoenix, AZ that I was introduced to thanks to a mutual friend and fellow designer. Their company was known for developing custom web applications for businesses of all different sizes. The goal was pretty simple, design and develop a new website that would help increase the company's web presence, as well as deliver them a product that was more reflective of their current brand.

Website

When I first began this project, Six Fried Rice had been using the same website since 2009, and even by those web standards, their site was starting to look a little dated. They had told me how they've been meaning to update it for a long time, but due to time constraints never really got around to it. As a company dedicated to creating and developing web solutions for your clients, it is important to have a strong digital presence (especially when it comes to your website), and I knew once this new site was up and running, it would absolutely help them attract more clientele. I was very eager to get started on this project knowing the difference it would make for them.

Another major issue with the previous version of the site is it did not reflect Six Fried Rice's brand adequately. Shades of blue are very prevalent throughout SFR's branding, but a majority of the website was actually branded in a red / pink hue. There was also a lack of some other brand characteristics throughout the website, such as no bubbles which I thought would make an excellent addition to the website. Once I got a vision in my head of where I wanted to take this, I was off to the races!

About SFR

Homepage

Individual Post

I was initially told that SFR did not have much as far as a developed brand, beyond a logo, a color scheme, and fonts. This actually presented a bit of a dilemma for me. On one hand, pretty much anything I came up with was already going to be a massive upgrade as far as brand recognition went, but there's always that added pressure that comes with adding to someone else's brand. Fortunately throughout the whole process, the lovely people at Six Fried Rice were very open minded to all of my ideas and were very easy to work with, which made this process even more fun!

Once we got the go-ahead on the pixels, it was time for the real fun (and time consuming) part to begin, the construction of the new site!

It was important to my clients and I that the site remain a WordPress site so that the owners could make any changes that they desired in the future. The company has also been very active at communicating with others through their blog posts, and I knew that was a feature I could not compromise getting rid of.

For this project, I used a combination of Generate Press and a premium version of Beaver Builder. As a man who loves to code I must admit I was very skeptical at first about using a website builder, but overall, I was quite impressed with how many tools came equipped and how much creative freedom I had. There were also a lot of code friendly modules built in so I was still able to customize the site the way I liked, which made me very happy.

Another important theme you'll notice throughout the site was to encourage viewer engagement through call to actions. Six Fried Rice not only develops their own solutions for clients, but they also have a wide variety of tools for fellow developers to either purchase or download, and it was important that we highlighted those features whenever we could. I also added a call to contact us at the bottom of almost every page to encourage viewers to reach out if they had any questions for SFR.

The site officially wrapped up just before the start of 2018. Once the site was live, Six Fried Rice knew immediately that their followers and clients had noticed the "improvements made to the website." They even picked up a few new clients shortly after the launch!

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